We are all different,
but we love our work equally!
The path of our development
1876
On November 30, Pavel Yablochkov created the first transformer, and on June 25, Alexander Graham Bell demonstrated his phone. We tried to start writing mobile apps, but it seemed to be a little bit early.
We postpone the idea until
the world is ready.2008
We order an Android Dev Phone 1, the first Android device. We write an app that allows you to measure the height of something by measuring the time the phone fell dowm. It works great! However, an error of one meter does not give exact measurements.
2009
We succeeded in games development: Snowballblow,Lumbricidae, Innerscope, Slugs and others. The total audience exceeded 600 thousand people! However, marketing in the Android Market at that time did not exist at all. Luckily, we understood how to collaborate with users.
2010
The App Store has already existed for two years at this point, and the number of devices increased. The right time has come. We started by adapting some of our games for iOS.
2011
We run our first company Trinaum LLC, the goal was to find a publisher who could allow us to enter international market. We adapted our iOS apps for tablets, built up our Android audience with updates, and met with publishers.
800 thousand active users,
over 2 million app installations.2012
We sign an agreement with the Japanese publisher Marvelous, who specializes in the Asian market. We learned a lot about the specifics of the Asian market, the development of digital products in general and the practice of promoting them in different markets. As a result the
Eyes Attack project was posted by Apple in a featured section of the App Store in 64 countries.2013
An inside look at the game dev market forms a clear understanding of it as a roulette wheel. While utilitarian mobile apps are needed by everyone every day, we try to bring the huge audience of Eyes Attack into generating revenue as we are opening the mobile app development department.
2014
The market for the mobile app development was just forthcoming. No one understood their cost, but everyone thought he needs them. We began to attract many customers from different cities, and to shift the focus from games to apps. Along the way, we learned how to work with different monetization methods.
2015
We run a new company AppCraft LLC with a focus on partial-cycle apps: design, mobile and backend development. We created ten commercial products, and engage our first foreign customers.
2016
We focused on design and UX: new screen sizes, new trends, and higher animation requirements appear. We improved the mechanism of guarantee support for developed products. Over 30 published mobile apps.
We moved to a new beautiful office to accommodate our growing team.2017
Major projects appear: an automatic scoring system for a car's driving style for the international AXA Group, joint projects with different medical communities and the transport organizations. And ... how can we avoid Blockchain when everyone did something with it?
2018
We got an internal project at
Y Combinator, We learned from them how to make the right products and bring them to the marketplace. We expanded and improved the testing department. We had already create over 130 mobile apps.We move again, and this time we have a greater margin of space for our growing team.2019
A year of improvement the organizational structure: teams of five and fifty specialists work together in different ways. We launched insurance projects in partnership with famous Insurance companies. We continue to work on our own products.
2020
We plan to close the cycle of mobile app development services. From initial analytics to marketing and promotion. If all stages are not interconnected, it is impossible to start a good service.
2021
There were a few adjustments made to our plans in 2020. Anyway we still follow our goals, building a cycle of app development services: starting with business analytics up to the product marketing and app promotion.
2022
Realizing the full process of mobile product development. Transforming our project approaches according to the world changes. Expanding our business practices to audit and consulting services.
You are here.2023
Up to this time we’ll enlarge our partnerships, strengthen our DevOPS, AI and ML expertise and reach new tops.
White paper
How Our Company Works
Our goal is not to fulfill technical requirements but to make products.
That is not easy: design and programming are only a small part of the necessary work. First, you need to analyze the market and understand what exactly is needed and what does not need to be done. After that, a marketing strategy must be developed for capturing an audience and the world. The Terms of Reference for the development should reflect both conclusions drawn from analytics and marketing ideas.
Design, UX, testing, soft launch, cyclical updates – everything should work together to meet the common goal of satisfying the user’s needs. The absence of this coherence is the main problem in our mobile application development market. Business doesn’t need code, the mere fact of appearing in stores, or traffic. It needs a product – a tool to solve people's problems – and to make money.
We want to change the market by offering services for creating a complete product, not just the parts of one – which can be difficult to assemble into a single tool, especially when the parts are made by different people focused on individual specific tasks. While every action is in development, from the color of the button to the ability to respond to a notification, this is marketing.
Part of this plan is the creation of a laboratory – an incubator where experts in technology, marketing, and business will work together. The only way to do the job well is to love what you do. Therefore, when choosing between candidates for interviews, when making difficult decisions on job promotions, changing working conditions, and dismissing specialists, we primarily focus on the person’s passion for his work. Of course, many factors are important, but, if there is no internal interest, nothing good will come of it.
Ultimately, we are building a full development cycle and attracting investors interested in the products of our customers jointly make great stories.
